Expertise
Digital marketing
Between Paris and Luxembourg, for teams on site or hybrid, I design and roll out results-driven digital marketing: strategy, campaigns, content, email marketing and performance analysis.
- Digital strategy, Google Ads and Meta Ads campaigns
- Social media, content creation and email marketing
- Data analysis and conversion optimisation
In practice
What I can do
Trained in digital marketing at KEDGE Business School and certified in Google Ads, Google Analytics and HubSpot.
Strategy and campaigns
Defining audiences and messages, Google Ads and Meta Ads campaigns, budget and results tracking.
Content and social media
Editorial line, photo and video content, community management and events.
Email and CRM
Campaigns and automations with Mailchimp and HubSpot, segmentation and retention.
Method
How I work
Every action is tied to a measurable goal.
01
Analysis
Market, audiences, competition and review of existing channels.
02
Strategy
Goals, positioning, channel selection and action plan.
03
Creation
Content, visuals, videos, landing pages and emails.
04
Distribution
Advertising campaigns, social media and email marketing.
05
Measurement
Google Analytics and Looker Studio dashboards, conversion tracking.
06
Optimisation
Tests and adjustments to keep improving performance.
Tools
Tools and technologies
- Google Ads
- Meta Ads Manager
- Google Analytics
- Looker Studio
- Mailchimp
- HubSpot
- Zapier
- Canva
- Photoshop
- Premiere Pro
- CapCut
References
Related projects
Make a Move
Web design · SEO · Social media
Media site covering fleets and professional mobility: web design and SEO, photo and video content, social media, Mailchimp emailing and events (Electric Test Days, BikeToWork).
Domotiko
WordPress · Content · Email
Media site about home automation and smart homes: WordPress development (HTML, CSS), content management, email marketing and campaigns.
Chami Agro
E-commerce · Web design · WordPress
Online shop for Ivorian food products: design and build of the WordPress website, according to the client’s vision and tastes.
FAQ
Frequently asked questions
Which marketing certifications do you hold?
Google Ads Display, Google Analytics and HubSpot, as well as the Tosa Photoshop certification.
Can you create the content yourself?
Yes. I produce photo and video content (Premiere Pro, CapCut), visuals (Canva, Photoshop) and I write for the web and for email.
Do you have event experience?
Yes. At Make a Move, I helped organise the Electric Test Days and BikeToWork, and I worked on events at Dakar Marketing.
What kind of role are you looking for?
A permanent position as a digital marketing specialist or a hybrid marketing and web role, in Paris, elsewhere in France or in Luxembourg.
Hiring? Let’s talk.
I am looking for a permanent position as a WordPress developer or digital marketing specialist, in Paris, elsewhere in France or in Luxembourg.