Insights
Insights: WordPress, SEO and digital marketing
Lessons learned, methods and checklists drawn from my projects.
Multilingual WordPress: what I learned translating this site
I translated this site into English with free Polylang. The structural choices, what I had to duplicate, and the two problems that cost me time.
Tracking conversions with Google Analytics 4: the minimal tagging plan
A GA4 event is a bell above a shop door. The minimal tagging plan I apply to small-business sites, and the two key events I kept on this site.
GDPR and WordPress: cookie banner, Consent Mode and Google Analytics
Complianz, Site Kit and Consent Mode v2: the settings I made on my own site so that Google Analytics waits for consent, and the traps that get past the banner.
WooCommerce: 8 settings that increase conversion
Guest checkout, shipping costs shown early, cash on delivery, a WhatsApp button: eight WooCommerce settings I went through on the AMI Informatique shop in Dakar, explained through a buyer’s everyday experience.
Seuil: a WordPress real estate portal built as a personal project
Seuil, a fictional property portal for Luxembourg and Lorraine, rebuilt from scratch as a custom WordPress plugin: what the site does, my technical choices and its limits.
From 71 to 85 on mobile: speeding up a WooCommerce store without rebuilding it
A WooCommerce store taken from 71 to 85 on mobile without a rebuild: what the report said, what I tried, and what eventually worked.
Elementor or the block editor: what rebuilding this site taught me
From 58 stylesheets to 7: what I learnt rebuilding this site without Elementor, and how I now choose between a page builder and the block editor.
Technical SEO on WordPress: my pre-launch checklist
Indexing, sitemap, titles, images, redirects, performance: the ten points I check before putting a WordPress site live, illustrated with what I found while auditing this one.
Securing a WordPress site: 7 essential settings, no heavy plugin required
Updates, usernames, passwords, security headers, comments: the seven settings I apply on every WordPress site, told through the rebuild of this one.
Developer and marketer: what a hybrid profile brings to a digital team
A full-stack developer turned marketer on what a dual perspective changes day to day in a digital team, and where it reaches its limits.
Hiring? Let’s talk.
I am looking for a permanent position as a WordPress developer or digital marketing specialist, in Paris, elsewhere in France or in Luxembourg.