Case study
NEKBI Esports: website and communication for a Senegalese esports club
WordPress · Digital marketing · Esports
NEKBI, “the room” in Wolof, is my Senegalese esports association on EA SPORTS FC: a group of friends turned competitive club, with a Pro Clubs section and 1v1 players. I run the WordPress site and all of its digital marketing.
Context
From a group of friends to a club
To aim for the Senegalese league and attract players and partners, the club needed a showcase that looks like a real club: results, squad, stats, and a way in for applicants.
My role
A complete club website
I designed the site and run the club’s communication.
Match life
Fixtures and results, teams and squad, stats and top-player rankings, competitions.
Community
News, partners page, recruitment page and members’ area.
Identity
Lion logo, purple palette, light and dark modes, a direct tone that speaks to players.
Takeaways
What this project shows
Community management
Keeping an online player community active.
WordPress
Data-rich sports pages that are easy to update.
Branding
Building a club identity from scratch.
Hiring? Let’s talk.
I am looking for a permanent position as a WordPress developer or digital marketing specialist, in Paris, elsewhere in France or in Luxembourg.