Expertise
E-commerce
Between Paris and Luxembourg, for teams on site or hybrid, I build WordPress and WooCommerce online shops designed to sell: a clear catalogue, a smooth buying journey and the marketing tools to bring customers in and back.
- WooCommerce online shops
- Conversion-focused buying journey and product pages
- Acquisition: SEO, advertising, social media, email
In practice
What I can do
From setting up the shop to the acquisition strategy.
Shop and catalogue
Catalogue structure, product pages, cart, payment and delivery, with a responsive interface.
Conversion
A user journey that reassures, showcases the products and reduces friction at checkout.
Acquisition and retention
Transactional SEO, Meta Ads and Google Ads campaigns, newsletters and follow-ups to grow sales.
Method
How I work
An online shop is as much a business project as a technical one.
01
Scoping
Offer, audiences, competition and sales goals.
02
Architecture
Site structure, categories and SEO structure of the pages.
03
Design and UX
Key pages: home, shop, product page, cart and contact.
04
Development
WooCommerce integration, payment, delivery and transactional emails.
05
Marketing preparation
Acquisition funnel, SEO editorial plan and advertising campaigns.
06
Launch and follow-up
Go-live, sales tracking and continuous optimisation.
Tools
Tools and technologies
- WordPress
- WooCommerce
- Google Analytics
- Google Ads
- Meta Ads Manager
- Mailchimp
- HubSpot
- Canva
- SEMrush
References
Related projects
Chami Agro
E-commerce · Web design · WordPress
Online shop for Ivorian food products: design and build of the WordPress website, according to the client’s vision and tastes.
AMI Informatique
E-commerce · WooCommerce · In progress
WooCommerce tech shop for Dakar, designed in six weeks with a free hand: 86 products, buying guide, comparison tool and payment in instalments. Online soon.
FAQ
Frequently asked questions
Which e-commerce platforms do you use?
I mainly work with WordPress and WooCommerce, which offer great freedom of customisation and a solid base for SEO.
Do you also handle the marketing of the shop?
Yes, that is the strength of my profile: I can build the shop and prepare its acquisition (SEO, advertising, social media, email).
Do you have a concrete example?
Yes: the Chami Agro case study presents the design of an online shop for Ivorian food products, built according to the client’s vision.
Hiring? Let’s talk.
I am looking for a permanent position as a WordPress developer or digital marketing specialist, in Paris, elsewhere in France or in Luxembourg.