Case study
Decam: website and digital marketing for a hotel concierge start-up
WordPress · Digital marketing · Start-up
Decam runs hotel concierge services remotely, on site or digitally, anywhere in France: bookings, transfers, local experiences, all in the hotel’s name. I am a shareholder in the start-up and I run its website and digital marketing.
Context
Selling a service the hotel never sees
A hotelier does not search for “outsourced concierge”. They want to serve guests better without hiring. The site had to make the offer concrete in seconds and reassure: the service runs under the hotel’s name, with no app to install.
My role
From positioning to website
I designed the WordPress site and lead the digital marketing.
A clear offer
Seven service pages (remote desk, on-site concierge, experiences, mobility, everyday needs, digital, events), a page for hotels, a method and plans page.
Tools that convert
A calculator to estimate the hotel’s extra revenue and a proposal request form.
Content and retention
A journal for search visibility and a newsletter to stay in touch with hoteliers.
Takeaways
What this project shows
Business mindset
Treating the website as a sales tool, as a shareholder.
UX and content
Making an intangible service concrete and credible.
WordPress
A complete site launched quickly, ready for search.
Hiring? Let’s talk.
I am looking for a permanent position as a WordPress developer or digital marketing specialist, in Paris, elsewhere in France or in Luxembourg.